Colgate Total Pro Gum Toothpaste said to be clinically proven formula to prevent as well as treat gum disease. It has been specially formulated by dental experts to offer comprehensive gum care hence, healthy teeth. It is said to be super effective in preventing gum bleeding, gum recession and gum inflammation. It not only arrests the growth of harmful gum disease causing bacteria it also, destroys the bacteria thus, ensuring better oral hygiene.