Maybelline Color Sensational Shaping Lip Liner creates a fully defined lip look that helps lipstick stay put for your most impactful lip. Maybelline New York's Colour Sensational Lip Colour is crisp, bold colour from pure pigments for a beautiful, lasting look. The rich, creamy formula provides a velvety feel while moisturizing your lips. It's lip colour so rich, so stunning…it’s sensational.