BinSina's innovative outlook for a healthy lifestyle
In a world bound by conventional wisdom, BinSina Pharmacy has strived to think differently while being customer-centric thereby breaking the conventional role of a traditional pharmacy. Established in 1965, BinSina has always focused on the community's ever growing needs, thereby creating a niche for itself by offering whole range of products that aim at promoting a healthy lifestyle.
BinSina Pharmacy chain offers its wide client base medicines, healthcare products, baby products, personal care products, beauty products and oral care products that best meet community’s health needs. As customers have become more aware of healthcare and beauty, the chain continues to enhance its delivery, speed & customer service. This kind of a farsighted approach has enabled BinSina Pharmacy to increase its market share steadily in keeping with the changing times.
Today, the leading 50-year old group has a growing network of over 75 pharmacies that are conveniently located in malls and communities spread across the U.A.E.
Recognition for the efforts
BinSina Pharmacy has been recognized 4 times as a Super Brand by the UAE Superbrand Council. In fact, it was the first ever licensed pharmacy in Dubai, to have won this prestigious accolade. In 2003, all the BinSina pharmacies received the Dubai Service Excellence Scheme Award, making BinSina the first pharmacy in the UAE to receive this award.
Recently in 2016, it was a shining moment for BinSina, to be the country's first Pharmacy Retail Group to receive the ultimate prize in branding from The World Branding Forum in a ceremony that took place at Kensington Palace, the residence of the British Royal Family since the 17th century.
BinSina Pharmacy was also awarded the Most Admired Retailer of the Year – Pharmacy & Healthcare in the Middle East. This award was granted by Middle East Retail Forum for the year 2016.
Being responsible to create the awareness
Another first to its set of achievements was when BinSina became the first pharmacy chain in the UAE to implement CSR initiatives including awareness campaigns & charitable activities.
Brand that continues to add value
From being a well-stocked pharmacy to becoming the ‘pharmacy of choice’, BinSina has traversed a long way over that last five decades, focusing on every aspect of the business.The pharmacy prides itself on establishing one-to-one relationships with its customers which increases traffic and customer retention. The pharmacy’s success is attributed to its strong values.
The innovative vision of its owners has led to spacious, bright and vibrant stores where products are easy to find and staff members are on hand to support.
Becoming the ‘pharmacy of choice’ has come from branding, product-service, in-store image management and an in-depth understanding of its customers. The pharmacy is leading the way as it invests extensively in store development, staff progression and health awareness campaigns.
BinSina’s heritage is deeply rooted in the Arab world and its long history in the UAE reflects integrity in every aspect of its operation, professionalism, an in-depth understanding of customer needs and a culture of quality service.
The group's growth strategy is made up of a desire to provide value for money, a wide product range, exemplary service and product availability.
About Al Khayyat Investments & BinSina Pharmacy
Al Khayyat Investments' Retail division is one of the most dynamic builders of retail brands in the region. While most of division's retail operations are partnerships with international principals, BinSina Pharmacy is a wholly-owned by Al Khayyat Investments brand: a locally-grown business with 21st century international standards.