Colgate Optic White Oxygen Toothpaste is a powerful whitening toothpaste that helps remove surface stains and reveal a brighter whiter smile. It is clinically proven to remove surface and deep set stains caused by food and drink with regular 2x daily brushing. This cutting-edge formula harnesses the power of millions of active oxygen bubbles that work harmoniously to lift the stains on your teeth - working not only on the surface stains, but on the intrinsic stains. Witness your teeth whiten by 1 shade in 3 days and an impressive 3 shades in 28 days. This pioneering formula precisely targets and decolourises even the deepest stains, leaving you with a radiant smile you'll want to share. Feel the invigorating warmth during brushing, accompanied by a rich, fine foam that signifies its efficacy. Discover the transformative power of the new Colgate® Optic White Oxygen whitening toothpaste, for a whiter smile in just 3 days!