The new Maybelline New York Colossal kajal gets better. This waterproof formula infused with the goodness of Aloe Vera stays up to 24 hours without smudging. The Maybelline colossal kajal is supplemented with a long-staying formula along with anti-smudge and water-proof qualities. Thus the kajal becomes a long-lasting one that does not fade away and neither does it get transferred.