This exclusive formulation combines the purifying properties of Activated Charcoal with a complex blend of bioactive, natural and organic plant extracts. Our totally unique, tingly-fresh toothpaste soothes and revives the gums while leaving your teeth clean and naturally white. The Charcoal Toothpaste combines the cleansing properties of active charcoal with the caring active ingredients of natural extracts. It soothes the gums and removes dental plaque and calculus while lending you a brighter and whiter smile.