Ice Professional Keep My Color Shampoo is specially designed to deeply regenerate, maintain, and enhance the color of your hair. Formulated with vegan and natural ingredients, this color safe shampoo combines unique Siberian botanicals and the expertise of trichologists to create a breakthrough in hair care. The innovative technology used in the ICE line ensures that it delivers up to 10 times more beneficial active substances than traditional methods, providing long-lasting, spectacular results. This is the best shampoo for color treated hair that gently cleanses while nourishing and regenerating the hair, restoring its healthy shine and protecting it from UV damage. It contains certified natural and organic ingredients, including organic Arctic raspberry extract, UV filter, lipid complex, and organic camellia oil, all of which work together to maintain and enhance your hair color.